The EIT Food TrustTracker® measures consumer trust in the food industry, it provides valuable insights which will be used to enhance the food value chain, helping to step towards more sustainable system. Working with our good friends and partners at Greenhouse PR, we helped bring this research and work to life.
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This is the heart of the project, a online-only report taking the large body of data and findings and presenting it all with a human touch. Greenhouse skillfully handled the structure and copy whilst we focussed on a brand for the project and then effective ways to bring this data to life. It needed to feel new and fresh, a step away from the main EIT brand. The brand toolkit then gave us a foundation for the wider campaign materials below.
We crafted a short animation to help the report reach a wider audience. This allows people to sit back and relax and in 1.5 minutes get an enjoyable grasp on the work. We also created shorter edits that are then shared on social media.
Complementing the main report, we created a suite of visuals that could act as modules, used in webpages or on social feeds. They focussed on the headlines and top level statistics, allowing people to get a short taster (pardon the pun) of what the full report holds.
