The Whitgift Foundation

The Whitgift Foundation, a 400 year old charitable foundation, approached Yoke to help them improve the public’s perception of them through the powerful medium of animation.

The Whitgift Foundation has been part of the fabric of the Croydon community for centuries – but a surprising number of people in the community didn’t know what they do, or why they do it.  There were also some negatives misconceptions around who they were as an organisation and this needed to change.

Historically the foundation has been supporting the young and the old in the Croydon community for over 400 years – so their team knew that they have a really strong origin story, and continue to do fantastic work, they just need to effectively communicate all this to people in a form which they would engage with, remember, and pass on to others.

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