Connecting the dots

The Whitehall & Industry Group(WIG) are a charity bringing business, government and the not-for-profit sector closer together, to learn from each other and co-create solutions. They approached us to help them launch their membership renewal campaign with a characterful animation.

We worked closely with the fantastic team at WIG to fully understand what they were trying to achieve and then create a solution that was both on brand, spoke to their audience and communicated their key messages.

The concept chosen was to identify their 3 key sectors as coloured circles and bring those circles to life as characters and mirror the interaction that WIG aims to promote through their work.

From our initial contact, the team at Yoke impressed us with their attention to detail, friendly personalities and can-do attitude. Their continued guidance and support throughout the project kept us focused and allowed us to finish the animation on time and budget. We really enjoyed working with them and look forward to future collaborations.

Tugce Nelson Senior Digital Marketing Executive, The Whitehall & Industry Group

When we reached out to Yoke, our goal was to create a simple yet engaging animation video to tell the story of The Whitehall & Industry Group. We’re all really happy with the result and have received great feedback so far.

Tugce Nelson Senior Digital Marketing Executive, The Whitehall & Industry Group

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