The conference was as much about solutions as talking about the issues so it was essential to create a brand and associated collateral that remained neutral in it’s tone. The Sustainable Food Trust also wanted to capture some of the issues talked about in a simple yet effective landscape. The issue itself is massively complex so condensing this down something that works in a visual form was a big challenge.
We decided to focus the brand on the iconic Combine harvester and what that represented in terms of industrialised farming. This symbol combined with the American flag and the stars and stripes made for a simple mix of elements that could be used across the board. We created a suite of assets which were used for event banners, bags and programmes. These elements all tied together to create a distinctive look and feel for the event.
We also designed and built the event website which had details of the event along with Bio’s from the multitude of speakers that were in attendance. This was the main information portal leading up to the event as well as a space for broadcasting the speakers live as it happened.