Just Rural Transition

The Just Rural Transition puts people at the centre of global efforts to transform food and land use systems to meet climate, biodiversity, and sustainable development goals. We took on the challenge to ensure the organisations new brand reflected their broad ranging goals whilst ensuring people were an integral part of the visual solution.

The new brand

Inspiration was found from the land-forms and patterns that make up the fabric of day to day living for those who work and live in rural settings. This idea can be seen filtering through the wider brand system. We then combined this with honest and striking photography of the rural landscape and the people who call it home, a natural inspired colour palette and organic shapes to keep the layouts flowing. This project was carried out in partnership with our good friends at Greenhouse PR who worked on the messaging, positioning and broader communication solution.

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