The new brand
Inspiration was found from the land-forms and patterns that make up the fabric of day to day living for those who work and live in rural settings. This idea can be seen filtering through the wider brand system. We then combined this with honest and striking photography of the rural landscape and the people who call it home, a natural inspired colour palette and organic shapes to keep the layouts flowing. This project was carried out in partnership with our good friends at Greenhouse PR who worked on the messaging, positioning and broader communication solution.