The barometer was sitting in an increasingly competitive space with recently launched tools jostling for attention. At the same time the tool needed to target new non-state audiences and thus needed a brand fit for purpose. This is where we came in. We redesigned the brand from inside out giving the tool a contemporary aesthetic that felt both trustworthy, inspirational and intelligent. Natural rhythms and forms were the central brand platform which combined with stunning imagery and a data driven look and feel gave the tool a brand that matches it’s global reputation.