A little aside note on Twitter
It’s interesting how people respond to different approaches to marketing; after all, they’re all geared towards the same end – generating business. For some reason, a message via Twitter feels a lot friendlier than a ‘cold’ call or email, and so can be more successful in generating interest. There seems to be a somewhat higher level of trust associated with it, perhaps a feeling of gratitude for someone choosing to ‘follow’ you. It makes the whole marketing process feel a little more personal – as though it’s not just business they’re after and that they actually have a genuine interest in what you do. Of course this can often truly be the case (and I hope it is) but it can be used to your advantage as a marketing tool. By tailoring your bio carefully, this enticing information about you and your company gets delivered to the recipient’s inbox and can make all the difference.
Yoke goes global
Alongside tweeting, we submitted our site to web design inspiration galleries such as css mania and The Best Designs which led to us being featured in some blog post roundups such as 24 Excellent Examples of Responsive Web Design. Its through exposure that sites like this gave us that we landed our second client, all the way across the Atlantic in Boston, USA. ThoughtLead are a like-minded collaborative working with marketing for social good. We’ve developed a strong partnership with the team and plans are in progress for a second project with them. It’s exciting that organisations are connecting with us from across the globe through shared ideals expressed in the content of our website.
That leads us almost up to date but at the risk of blowing our own trumpet, there’s something else we’d like to share with you…
A pat on the back
Yoke were lucky enough to get featured in the industry leading web design magazine, .Net. We were featured in the monthly round-up of CMS driven sites and were awarded site of the month in that category! We subscribe to this magazine ourselves so to see our site appear in these pages felt like a real honour.
We also took a punt and submitted our website to Awwwards – the industry’s leading web design showcase that provide awards that “recognize and promote the talent and effort of the best developers, designers and web agencies in the world” …and we won! We were featured as website of the day on 4th October.
We’re pretty happy about that 🙂
So what’s our strategy?
Strategy is a strong word. It’s not as if it was really a strategy but just a set of principles we like to run our business on.
We started Yoke because we were tired of putting our creative talent into projects that didn’t inspire us. We decided that we wanted to support projects that were doing something positive for the planet and/or its people. This felt a little bit scary at the start since we were cutting a huge chunk out of our market but we stuck by it and after turning down a lot of work we didn’t connect with, we are now designing for organisations we are passionate about.
Although this was difficult at the beginning, I am now convinced that this decision to narrow our market has actually strengthened our proposition. We have had several organisations contact us all the way from the USA, and although our design is good, these people are connecting with something more than that – it’s our philosophy that they’re interested in.