More than 90% of mobile phones on the market in the UK are now web-enabled,2 and the latest statistics have shown that mobile phones account for a staggering 12.59% of total UK web traffic.3 In the last 18 months alone, the percentage of UK web traffic accounted for by mobile devices has risen by a huge 630%,3 demonstrating a growing trend in the British population going ‘mobile’ in their browsing.
So what has given rise to this shift in browsing habits?
The Rise and Rise of Mobile Internet
The recent boom in mobile internet browsing can be attributed largely to the strong sales of smartphone devices, with a huge 87.2% year-on-year increase in sales compared to just 5.5% for PCs.6 iPhones in particular are responsible for 58% of all mobile traffic, representing 7% of total UK web traffic.3
The rise in the amount of mobile web traffic is not only a result of the number of smartphones being purchased but the accompanying technological advances. The introduction of the Third Generation Network, also known as 3G, allowed faster network speeds for web surfing and audio/video transmission. We are now seeing more and more mobiles set up to use 4G networks, with speeds up to 10 times faster than 3G.1 These higher network speeds, combined with faster computer processors will make smart phones even more efficient, which combined with increased availability of internet access, draws more and more people to browse from their mobile as it is now not only convenient but also fast and reliable.
People are now using their mobiles for much more than talking and texting. The increased accessibility and convenience of mobile internet has led to people doing their internet banking, updating their facebook status, checking their email, searching for local businesses and making purchases, all from their mobile phone.
Why should your website cater for mobile internet users?
22% of mobile web users are described as being ‘mobile-only’ ie. they never or infrequently use a desktop, laptop or tablet to access the internet.4 By not catering for the mobile consumer you could be missing the boat.