Illustration and icon library
A suit of icons and illustrations were then created that could then be easily accessible to drop into social media graphics, or to export out for other documents. This gives the team creative freedom of partnering illustrations with new messages going forwards.
Work as a team
Canva is perfectly structured to work with dynamic teams. Once the templates were created they were shared with the team members who can use them as starting points for their own creations. Once they are happy with their output they then share them back to the main team stream so everyone can see each others contributions.
Share with a click
Canva have developed a neat workflow to enable you to share your creations easily. Once your connect your social channels, you can share your work with a click from within Canva, it couldn’t be easier.
Export into other applications
The foundation create a lot of Word documents which tend to be quite word heavy. Now, the team can download artwork from their Canva account and insert it into the external document of their choice.
Training and support
Taking the step to using a new design system will always need some help and support, that is why we trained the team in learning their new platform as well as ongoing support to help ensure their communications are as effective and true to brand as possible.
Just the tip of the iceberg
We are all buzzing about the potential of where we could go with this, we are already planning to get some items sent to print direct from Canva which again, could really help drive down costs for the charity. Any upcoming design element that they need creating we add into Canva as standard, embracing the ‘Design once, use over and over’ motto. Their pool of templates grows constantly without sacrificing quality and the team grow in confidence the more practice they have.
Would this work for me?
Expensive software licenses, steep learning curves and over-stretched team members are just a few of the issues facing marketing and communications teams today. Whether you’re a small start-up or a larger Charity, this approach could not only save you money but really enhance your ability to create strong, cohesive communication material and allow your brand to shine.